NEWS
Best Home Furnishings Introduces Sta-KleenTM, First Cleanable Urethane Upholstery, at Las Vegas Home Furnishings Show
11/09/2009
by Innis Maggiore
Niles, Ill. - Best Home Furnishings is introducing Sta-KleenTM, the first polyurethane performance fabric that enables complete erasing of marks and stains that would permanently damage other furniture upholstery, at this week’s Las Vegas Home Furnishings Show.
In coordination with The Mitchell Group, Niles, IL., Best Home Furnishings is introducing the new cleanable and erasable faux leather upholstery for the first time. Marketed by The Mitchell Group, Sta-KleenTM is a new urethane performance fabric with built-in resistance to permanent damage from stains. Troublesome marks like those made by permanent marker, ballpoint pen, yellow mustard, Betadine, and other substances that would stain conventional urethane upholstery forever are erasable on Sta-KleenTM.
Sta-Kleen’sTM unique cleanability feature is a permanent part of the upholstery and won’t wear out, thus protecting furniture for as long as it lasts. Repeated and regular cleanings will not damage or diminish the cleanability of the surface, which is highly abrasion-resistant, easily exceeding 100,000 cycles of the Wyzenbeek Wire Screen abrasion test.
Day-to-day maintenance of Sta-KleenTM is as simple as using a mild soap and water solution to remove ordinary dirt and smudges and drying with a soft, lint-free cloth or towel. Many persistent stains can be dry-erased with a clean cloth. If a ghost stain remains, a little isopropyl alcohol on a cloth or sponge will do the trick. Sta-KleenTM also is sulfide stain-resistant, anti-microbial, and anti-bacterial.
“Sta-KleenTM Performance Fabric is a true revolution in urethane faux leather upholstery, made impermeable to stains with a proprietary bonding process,” said Bill Fisch, president of The Mitchell Group. “You can dry-erase even the toughest of stains for easy care and longer furniture life.”
Fisch said Sta-KleenTM creates new possibilities for the home and commercial furnishings markets with the first polyurethane performance fabric that enhances fashion for designers, adds showroom dazzle for retailers, and brings exceptional convenience to the end user. Sta-KleenTM protects furnishings in high-traffic areas.
“Sta-KleenTM is available in numerous colors, patterns and styles,” Fisch said. “The first truly cleanable urethane upholstery has built-in protection that allows for design freedom, with a vast array of soft and supple patterns, and Sta-KleenTM is the first cleanable faux leather with a hand that truly feels like real leather.”
For more information about Sta-KleenTM, contact The Mitchell Group at (847) 647-7300, or email info@mitgrp.com.
Mitchell makes Showtime debut
Publication: Furniture Today
Date: Monday, December 3 2007
Niles, Ill.— Fabric supplier Mitchell Group, launched two years ago by Bill Fisch, president of Big Kahuna fabrics, is showing in High Point for the first time at Showtime.
The Mitchell Group is a source for faux skins like crocodile, lizard, ostrich and snake looks, in vinyl or polyurethane,for the furniture manufacturing, jobber and retail markets.
An area of emerging importance is Mitchell's ReCast product. "Some may call this bonded leather, but it has a 100% polyurethane face, with a leather back to simulate real leather," Fisch said.
All Mitchell's ReCast patterns exceed 100,000 double rubs for abrasion, and are priced at $6.50. Six patterns of ReCast are new at Showtime, which runs through Dec. 5.
"We also have solid faux leather looks," said Fisch, "which create the soft hand and feel of real leather without compromising quality."
A 'Big Kahuna' Sales Job
11/16/2007
by Sipco News Network
Illinois-based The Mitchell Group, distributors of Big Kahuna Fabrics, has hired long-time sales representative Howard Rosenblum.
Rosemblum spent the last 25 year with Richloon Fabrics and will take on the position of national sales manager for RV and furniture/contract key accounts. He will report to Bill Fisch, president of the Mitchell Group.
Big Kahuna Fabrics is a leading textile converter of Hawaiian-influenced tropical prints suitable for upholstery, bedding and window treatments.
